Sponsored by the BACC, Culture Matters is a broad grassroots campaign to support culture in our city. The ultimate goal is to create a groundswell of support for culture so that we need not continually justify investment in culture.
The original proposal is to get quotes from prominent people (politician, community leaders, celebrities etc) about why culture matters to them. Short, first person and personal anecdotes about cultural impacts or experiences. The people, local or not, need to be prominent enough to be recognizable to most residents.
The goal, six months through the campaign, would be to have amassed a set of positive cultural stories that provide overwhelming arguments for cultural support and investment. It’s advocacy through education to combat the naysayers, to shape political opinion, and to help us reach the tipping point so we need not constantly defend cultural investment.
The Barrie Advance is providing space in the paper, and the campaign can easily be adapted to other media, including radio, tv, and social media. Not to mention more low/no-cost guerilla marketing.
Join the discussion here: http://groups.google.com/group/culture-matters-barrie
