Marketing The Arts – January 13 and 14, 2012
The current market place is a highly competitive environment and arts organizations of all mediums and sizes are struggling to attract and retain their audience. Marketing has become one of the most important elements in the sustainability of arts not-for-profit organizations. Register early to find out how to broaden the scope of your target market, get your audience involved, and acquire new ideas on how to attract and retain a younger demographic.
This workshop will be held on Friday, January 13, 2012 and Saturday, January 14, 2012 at City Hall, 70 Collier Street in the Sir Robert Barrie Room. The hours of the workshop will be from 2:00 – 7:00 pm on Friday and then again on Saturday, January 14 from 9:30 a.m. until 1:30 pm.
This workshop is being facilitated by Jacoba Knaapen, Executive Director for the Toronto Alliance for the Performing Arts (TAPA) and Marc Hill of MHConnects. TAPA is an arts service organization that represents 175 professional theatre, dance and opera companies in the city of Toronto. Jacoba is also the producer of the Dora Mavor Awards, which she has been producing for the past ten years. Jacoba is an active member of ArtsBuild Ontario, Toronto Arts Council Foundation, Committee for the Theatre Performance Program at Humber Institute and Arts Vote Toronto 2010. Marc Hill is the proud owner of MHConnects, a public relations firm based in Barrie and he will speak to the importance of utilizing social media in marketing the arts. Marc is a member of the Barrie Arts and Culture Council and a devout patron of the arts. Together Marc and Jacoba bring with them a wealth of information that you won’t want to miss learning about.
If you are an arts organization or artist please call The Department of Culture at 705-739-4299 or email culture@barrie.ca now to register or get more information.
Elaine Britnell
Administrative Assistant to the Director of Culture
City of Barrie
Central Ontario’s Premier Waterfront Community
Mailing Address:
70 Collier Street
P.O. Box 400
Barrie ON L4M 4T5
Office Location:
24 Maple Avenue, 2nd Floor
Barrie ON L4N 7W4
Tel: 705-739-4220 ext. 4356
Fax: 705-739-9160
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